Ordinary Wonders: How The Ordinary Skincare Transforms Skin Health with Minimalist Formulas

The magic of simplicity in skincare, as brought to you by The Ordinary

In the world of skincare, there is often a dizzying array of choices that promise miraculous transformations. Amidst this cacophony, The Ordinary stands out as a brand that champions simplicity and affordability, with a focus on scientifically-backed ingredients. In this article, we will explore how The Ordinary’s minimalist formulas have disrupted the skincare industry and revolutionized the way we approach skin health.

The Story Behind The Ordinary

Founded in 2013 by the late Brandon Truaxe, The Ordinary is a subsidiary of the Canadian beauty company, DECIEM. Truaxe’s vision was to create a line of products that were transparent, affordable, and efficient. He wanted to strip away the unnecessary frills that often accompany skincare and instead focus on what truly matters: the ingredients. By offering high-quality formulations at low prices, The Ordinary has become a cult favorite among skincare enthusiasts worldwide.

The Philosophy of The Ordinary

The Ordinary’s core philosophy revolves around transparency, integrity, and honesty. The brand aims to educate consumers about the ingredients in their products, empowering them to make informed decisions about their skincare routines. With straightforward names that list the primary active ingredients, The Ordinary’s products allow consumers to understand exactly what they are putting on their skin.

The Power of Minimalist Formulas

The Ordinary’s minimalist approach to skincare has several advantages:

Focus on key active ingredients

By centering their formulations around a few carefully selected ingredients, The Ordinary ensures that each product delivers targeted benefits. This focus on actives allows consumers to create customized skincare routines tailored to their unique skin needs.

Reduced risk of irritation

Minimalist formulas typically contain fewer ingredients, which reduces the likelihood of skin irritation or adverse reactions. This is especially beneficial for those with sensitive skin, who may be more prone to irritation from complex formulations.

Improved efficacy

With fewer ingredients to compete for absorption, the active components in The Ordinary’s products are more likely to penetrate the skin and deliver their intended benefits.


By eliminating unnecessary additives and focusing on simple, effective formulas, The Ordinary can offer high-quality skincare at a fraction of the price of many luxury brands.

Popular Products and Their Benefits

The Ordinary’s range of products is extensive, covering various skin concerns such as aging, pigmentation, and acne. Some of their most popular products include:

  1. Niacinamide 10% + Zinc 1%: This serum targets blemishes, reduces the appearance of pores, and regulates sebum production. Niacinamide, a form of vitamin B3, also has anti-inflammatory properties and helps improve skin barrier function.
  2. Retinol 1% in Squalane: Retinol is a well-researched and proven anti-aging ingredient that encourages cell turnover and collagen production. This formula, suspended in squalane, offers a gentle yet effective retinol treatment that minimizes irritation.
  3. Vitamin C Suspension 23% + HA Spheres 2%: This potent vitamin C formula brightens the complexion, reduces the appearance of fine lines and wrinkles, and offers antioxidant protection. The addition of hyaluronic acid spheres provides hydration and a plumping effect.
  4. AHA 30% + BHA 2% Peeling Solution: This weekly exfoliating treatment combines alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) to unclog pores, improve skin texture, and reduce the appearance of blemishes.

The Impact of The Ordinary on the Skincare Industry

The Ordinary’s minimalist approach has had a significant impact on the skincare industry, leading to a shift in consumer mindset and influencing other brands to adopt similar practices. The Ordinary’s success has demonstrated the value of transparency, affordability, and education in the beauty space, challenging the status quo and transforming industry norms.

Encouraging ingredient-based skincare

The Ordinary’s focus on key active ingredients has encouraged consumers to educate themselves about the components in their skincare products. This shift in perspective has led to a greater emphasis on ingredient-based skincare, as opposed to relying solely on brand reputation or marketing claims.

Promoting transparency

The Ordinary’s commitment to honest labeling and communication has set a new standard for transparency in the skincare industry. As a result, consumers are demanding more information about the ingredients in their products and how they function, pushing other brands to be more transparent as well.

Inspiring affordable alternatives

By offering high-quality products at a fraction of the price of luxury skincare brands, The Ordinary has demonstrated that effective skincare does not have to be expensive. This has inspired other brands to develop affordable options, making high-quality skincare accessible to a broader audience.


The Ordinary’s minimalist approach to skincare has not only transformed the way we think about and choose our skincare products but has also made a lasting impact on the industry as a whole. By emphasizing the importance of key active ingredients, promoting transparency, and offering affordable alternatives, The Ordinary has democratized skincare and empowered consumers to make informed decisions about their skin health. As a result, The Ordinary’s simple yet effective formulations have become a staple in the beauty routines of countless individuals, proving that sometimes, less truly is more.